Petplan launches largest campaign to date - Creativebrief
WEBFeb 5, 2024 · Share. ‘Lost without you’ by Freya Ridings is the soundtrack to an emotive new campaign for Petplan, created by Now. The campaign marks the largest integrated push to date from the pet insurance brand, which is part of the Allianz insurance group. The emotive spot features Professor Noel Fitzpatrick, also known as the Supervet, who is a ...
Goodbye originality: why Shein’s fast AI fashion ... - Creativebrief
WEBJul 8, 2024 · Driven by a deep-rooted belief in the positive potential of social and influencer marketing, Majid is passionate about utilising these tools for the greater good. Majid also actively engages in strategy advisory projects and spearheads social media strategy refresh initiatives. From virtual influencers to AI-generated imagery, technology is ...
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The Top 30 agency case studies | Creativebrief
WEBBelow are the Top 30 most viewed case studies on Creativebrief.com during September 2024. 1.
Starbucks campaign spotlights the stories on every table
WEBAug 31, 2022 · The campaign aims to uplift and inspire others to follow their own passions. The campaign brings to a close the 5-year partnership between Iris and Starbucks UK which produced award-winning creative such as the “What’s Your Name?” campaign. Starbucks' pitch review process for its next creative …
View McCann London's new work - Creativebrief
WEBThe Joshua Ribera Foundation. By McCann London. Joshua Ribera aka Depzman returns from the dead in an emotional deepfake music video commissioned by The Joshua Ribera Foundation, the charity that combats knife crime in his name. In partnership with SBTV, the video was endorsed by Jamal Edwards before he passed away in Feb 2022.
Going Green: Advertising Campaigns from Sustainable Brands
WEBApr 28, 2021 · 2050 London and Fairtrade: Choose the world you want. Fairtrade is already a household name when it comes to sustainability, but a bold campaign from 2050 London re-energised the brand. Having challenged the ethical consumerism landscape for over 30 years, Faitrade sought to stay relevant for new audiences and ensure their mission wasn’t ...
Nando’s campaign highlights the brand’s unique impact on culture
WEBMar 16, 2023 · In Nando’s latest campaign, ‘This Must Be The Place’, the brand is seeking to build on these cultural touchpoints by showcasing these unique moments. Directed by Jonathan Entwistle, the youthful, funny and upbeat film plays out scenarios synonymous with the much-loved chicken chain that viewers will undoubtedly relate to.
Global Digital Report 2023 | We Are Social - Creativebrief
WEBFeb 2, 2023 · In January we launched our Digital 2023 report and in the 11 years we’ve been producing this report, it’s gained tens of millions of views and has become a staple resource for marketers around the world. Digital 2023 shows us that time spent on social platforms has increased to more than 2.5 hours per day — 40 minutes more than time spent watching broadcast and cable TV.
Amazon Books brings to life the ‘reading feeling’ - Creativebrief
WEBAug 2, 2022 · In Amazon Books' new campaign, “That Reading Feeling Awaits”, created by Droga5 London, the brand shows how books combined with imagination can bring a story to life and aims to inspire readers to read more and get more out of what they read. The new global campaign aims to celebrate the place of books at the foundation of culture.