Social Samosa
WEB3 days ago — By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
Brand Saga: Making Nirma 'Sabki Pasand' - SocialSamosa
WEBMar 4, 2020 — The 60s and 70s saw an emergence of premium detergent brands primarily by MNCs. To battle, the competition Karsanbhai collaborated with Purnima Advertising Agency in 1982 and weaved a TV commercial that went onto becoming ‘Sabki Pasand’. The commercial focused on the quality of the Nirma Washing Powder, a …
Mom's Magic Campaigns as comforting as moms and cookies
WEBMay 7, 2020 — Opening a pack of Sunfeast Mom's Magic Campaigns, and letting the enchanting warmth takeover as we celebrate the ones who make the world a better place. Through the passing years, Sunfeast Mom's Magic, from the house of ITC Foods, has made cookies synonymous with a mother's innocent love and endless care. They have recapitulated their brand ...
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 5, 2023 — The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - …
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 — Lux - The Global Brand. History states that Lux soap started as ‘Sunlight Flake’, laundry soap in 1899 produced by then, Lever Brothers, now known as Unilever. The name was changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury.”. It was launched in the United States in 1925 and in the United ...
Brand Saga: The advertising journey of the Biscuit with a Smile
WEBFeb 3, 2021 — Britannia Good Day Advertising Journey. ‘Glucose’ biscuits were the talk of the town in the late 70s and Britannia too joined the bandwagon with the launch of Glucose-D, which was then endorsed by the late Amjad Khan. Khan was roped in as the face of the brand just after the release of Sholay and his character, the iconic villain, Gabbar ...
Let’s Potato Chips: When content marketing created a brand that …
WEBDec 15, 2021 — Independent Studio Services or ISS is a prop supplier for television and film production studios in Hollywood that created Let’s potato chips. According to a YouTube channel, Scott Prop and Roll, nearly 20 years ago, a designer, Marvin Mancia, was asked by the studios to create a chip bag. Mancia with his friend and designer, Lettie, created ...
Lessons from Deepinder Goyal: Being a CEO in the age of Twitter
WEBMar 15, 2021 — We take a look at how Deepinder Goyal has been leveraging his Twitter presence and half a million followers to communicate all things Zomato. With over 12 years of watching Zomato grow, Deepinder Goyal has had a fair share of good and bad experiences of existence in the world of the internet and beyond. There have been moments where this Founder & CEO of Zomato, a restaurant aggregator app ...
Brand Saga: Kerala Tourism - Exploring God’s own ... - SocialSamosa
WEBAug 25, 2021 — In 2009, Kerala Tourism launched an innovative mobile campaign to showcase unseen destinations in Kerala through a Mobile WAP campaign. The campaign was a success with more than 12.5 million ad impressions, as per the board.. In 2010, a video series of Forts and palaces adventures including some unknown backwaters of Kerala were filmed with a voiceover explaining why the place is a must-visit ...
Brand Saga: Reliving Santoor's 35 years of defining ageless beauty
WEBJul 22, 2020 — In the late 80s, Santoor advertising journey focused on the efficiency of its two product components – sandal and turmeric, conveying their skin benefits to ladies to establish the brand salience. Later it got shifted to highlighting the functional benefits of the soap- glowing skin and how it is good for getting softer and smoother skin.