The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, according to J.P.Morgan analyst Doug Anmuth.

Amazon stock is flashing buy signals despite an expected Prime membership price hike. Here’s why analysts say AMZN remains a smart long-term investment.

Momentum Commerce, which oversees Amazon sales for 50 brands across various categories and price points – including Crocs and Beats – reported that its clients saw a 41% drop in sales in the US on Tuesday compared to the start of Prime Day last year.