Astronomer Brand Impact

News

Astronomer releases Gwyneth Paltrow ad

The New York Times · 18h

Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

BBC on MSN · 2d

Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

The Wall Street Journal on MSN · 21h

Ryan Reynolds, Gwyneth Paltrow Help Astronomer Move On From Coldplay Kiss Cam

Hollywood stars help IT firm stung by Coldplay concert PR crisis.

6hon MSN

Andy Byron's net worth faces significant hit over Astronomer scandal

The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

1don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...

NBC Los Angeles21h

Ryan Reynolds' ad agency helps turn Astronomer kiss-cam scandal into marketing win

After Astronomer’s Coldplay kiss cam drama went viral, Ryan Reynolds' ad agency tapped Gwyneth Paltrow — Chris Martin’s ex — for a perfectly sarcastic response.

Campaign Live8d

8 brands respond to Astronomer’s ‘ColdplayGate’ scandal

Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...

Astronomer PR pivot: Celebrity cameo turns crisis management into B-school case

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...

Unilever’s Growth Comes From Finding Opportunity

Lessons from the kiss cam scandal, a perhaps deceptively bright economic picture, new taxes on office snacks, OpenAI adds ...

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