As shoppers open their wallets for Amazon's four-day Prime Day, other retailers are piggybacking off the e-tailer's shopping holiday with their own rival deals. Nordstrom kicked off its Anniversary Sale to Early Access shoppers on Tuesday,

15 Surprisingly Chic, Expensive-Looking Things On Sale for Prime Day Luxe home goods from Jonathan Adler, Maison Louis Marie, and Marimekko for over 20% off this Prime Day?

Independent businesses that sell goods through Amazon account for more than 60% of the company’s retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.