June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

2D barcodes enable traceability and authentication for modern commerce, but they require strong data foundations, from supplier to consumer. In association withGS1 US The world’s first barcode, ...

The food industry is preparing for a seismic shift in the way that all companies, both food- and nonfood-related, will ...

Analyst Insight: In the ever-evolving landscape of global supply chains, the need for increased efficiency and adaptability has never been more crucial. The amalgamation of digital literacy, ...

Supply-chain standards organization GS1 US has released a Barcode Capabilities Test Kit to help retailers gauge their readiness to shift from linear Universal Product Codes (UPCs) to data-rich 2D ...

Special thanks to Marcella Michalek, a former summer associate at Foley, for her contributions to this article. When introduced nearly fifty years ago, the Universal Product Code (UPC)—the most ...

The shopping experience is transforming as more brands and retailers turn to data-rich 2D barcodes, powered by GS1 Digital Link. They can provide access to everything about a product: its origins, ...

The U.S. market for 2D barcode readers was valued at an estimated USD 2.72 billion in 2025 and is projected to reach USD 5.18 billion by 2033. Driven by strong adoption of e-commerce, automated ...

— -- ScanLife and Jagtag want you to get in the habit of using your cellphone camera as a magic wand to extract digital content from inanimate objects. The tech start-ups are in a race to get ...