On Tuesday, Google Privacy Sandbox extended its arbitrary timeline for deprecating the third-party cookie yet again, saving the industry from the looming Q4 deadline ...

Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a ...

In the days since Google announced it wouldn’t deprecate third-party cookies in Chrome, medical marketers have been abuzz with questions about what impact it would ...

Cookies are small text files that websites store on your computer to help track your online activity.

After 4 years of promising to phase out third-party cookies, Google wants to give users a choice instead. Chrome's Incognito users are still getting some IP protections, however. Google has been ...

Some ad executives were relieved to learn Monday that Google’s approach to third-party cookie deprecation would not be an all-or-nothing strategy that still prioritizes consumer privacy. Others were ...

Google has announced that it will no longer continue with its plan to completely phase out third-party cookies on its Chrome browser and will instead take a more user ...

After years of indecision on the issue of third-party cookies, Google has finally made a decision: on Monday, the company revealed that it would no longer pursue its plan to cut off support for ...

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users ...

A wider phaseout will begin in Q3 provided UK regulators give the go-ahead. When he's not battling bugs and robots in Helldivers 2, Michael is reporting on AI, satellites, cybersecurity, PCs, and tech ...

Federated sign-in, in particular a lot of SAML implementations, broke too. I expect these type of enterprise scenario edge cases saw a lot of "big company" pressure brought on the project. This is ...

Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices about ...