A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providing professional development opportunities is becoming incredibly important. It ...

Every year, marketers spend billions of dollars on campaigns meant to attract, retain, and upsell customers. Yet despite this massive investment, it can be extremely challenging to determine how ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail ...