Scratch Bar Reno offering luxury ASMR-inspired relaxation

Rooted in the simple pleasure of a loved one gently tracing a finger along your back, Scratch Bar offers a professional, ...
New York Post

This ASMR spa doesn’t do massages — but will scratch your head, brush you with feathers and whisper in your ear for $150

For a moment, I felt like a child again. My head rested on a silky pillowcase, fingers gently combing through my hair while a soft voice whispered in my ear. But this wasn’t bedtime — and that ...
Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
Daily Mail

New Yorkers are forking over $100s for people to whisper in their ears and tickle them at bizarre new ASMR spa

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...
Yahoo

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...