For the first time in its history, the governing body for men’s professional tennis has removed the figure of a tennis player from its logo, adapting to an evolving fanbase As part of its ongoing ...

The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54-year history. It gets rid of the word 'Tour' and ditches the tennis player ...

In a new redesign, alongside announcing the new ATP World Tour Cup, the governing body of men's tennis has updated their logo. In a slick new font with a player in the middle of the logo, the change ...

This Wednesday, the ATP unveiled its new logo ahead of the 2026 season. Founded in 1972, the ATP is introducing the sixth logo in its history, with the previous one dating from 2019. Eno Polo, ...

ATP World No. 1 Carlos Alcaraz has already had the best year of his career, and his season is not even over yet. With all eyes on the race to the ATP Finals in Turin, Nike has a major marketing trick ...