Earnings results often indicate what direction a company will take in the months ahead. With Q2 behind us, let’s have a look ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on building brand awareness and generating leads, while ...

In a competitive business landscape, companies are always looking to expand their reach and tap into new markets. A nationwide presence can help them achieve this goal, allowing businesses to raise ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Some people are born salesman. Others become so by necessity or accident. Still others need help of the outside kind.

Kinetic Development Group (KDG) has appointed Chris Bardugone as its new director of sales and marketing. Bardugone will ...

Merz Aesthetics has revamped its sales and marketing leadership, promoting an employee and hiring a vice president from GSK to fill key positions. DJ Sethares has joined Merz, which sells the Botox ...