As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...

The 15-second ads, which were in a limited test phase since late 2019, are available to all advertisers globally and can be bought through DV360 and Google Ads. Audio ads on YouTube will run on the ...

Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

Digital audio advertising platform AdTonos has rolled out an audio-enhancing technology platform it says is born “out of a world-first research project to redefine audibility and prove the impact of ...

That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform ...

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give ...

YouTube is turning to an expert in the field, SiriusXM, to provide improved ads for its audio-first content such as podcasts. As shared in a press release, SiriusXM is now the exclusive advertising ...

Marketers will also be able to purchase 30-second audio ads — up from the 15 second slots available during the beta launch. By J. Clara Chan Digital Media Writer In YouTube‘s latest expansion of its ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...

Gaining the ability to generate revenue from streaming media is the Holy Grail for most radio stations. All stations want to be available to listeners that seek us out, whether by over-the-air radio, ...

Mobile games rely on various strategies to monetize their games to generate a profit. Some of these avenues lead to a negative impact on gameplay, such as monetization via video ads. These ads pop-up ...