Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Google Ads is folding brand inclusions and exclusions into its AI Max framework for all new Search campaigns. This shift makes AI-powered features the default gateway to core targeting controls.