Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Back in 2021, Amazon paid $11 billion to broadcast Thursday Night ...

Amazon is the latest to share details of its Black Friday sale. The online retail giant announced Monday that it will hold a 48-hour sale starting 12:01 a.m. PST ...

"Saturday Night Live" tackled the ad industry's jarring commercials that seem unrelated to the product or service they promote. Cast members parodied ads like a family drama for Facebook Portal and a ...

Amazon reported a mix bag of results for its fourth quarter and year, with ad revenue up but ecommerce sales down, and even the vaunted Amazon Web Services, the company’s profit driver for years, fell ...