Amazon allegedly welcomed “defect” ads on its platform in a bid to juice advertising revenue, according to a recently unredacted portion of the Federal Trade Commission’s antitrust complaint against ...
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Ads on Amazon have exploded, making it hard for brands to stand out on the platform. Rising prices have also made it more expensive to cut through the clutter. Four ex-Amazon ad sales managers ...
A change is afoot. Retail media, once the domain of Amazon AMZN sellers, is taking over the world. The advertising world at least. A recent report by WPP's GroupM said that retail media already ...