Andy Hoar doesn't shy away from making provocative statements on where the business-to-business market is heading. A little over a year ago, Hoar—Forrester Research's principal analyst for eBusiness ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

Business clients now expect the same efficient, friction-free digital CX as your consumer base demands, says this tech CEO. Think about the last time you opened Netflix on your tablet or smart TV.

Amazon has quietly expanded the ability for some brands to target advertisements to other brands in its Amazon Business marketplace. Trevor George, founder at the agency Blue Wheel Media, which ...

From humble beginnings as an online bookstore, Amazon (AMZN) has evolved into one of the world’s biggest companies, with its remit spread across multiple sectors. However, Baird analyst Colin ...

In 2019, FedEx dropped Amazon as a customer for B2C parcels because the retailer was becoming a competitor, with its own last ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, Founder and CEO at Bombora.

Black Friday conjures images of supermarket fights over cheap TVs and inboxes full of e-commerce ads. But B2B brands can also play, says Alexandra Sheppard of Roast (part of the Tipi Group). Black ...

AdAge reported today that Amazon recently launched the brand AmazonCommercial, a product line of bulk toilet paper, tissues and paper towels intended for a rapidly expanding B2B customer base - and ...