The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

There's a lot of surprise (and frustration) over how the classic characters are being reimagined.

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

American Girl just released a new collection of dolls that’s perfect for younger kiddos. The My First American Girl Heritage Doll collection reimagines the classic American Girl dolls as soft, ...

American Girl and Disney, two brands beloved for their inspirational characters, have partnered to release an enchanting collection of princess dolls that includes Disney Princesses Ariel, Tiana and ...

Prepare to feel like an ancient artifact. American Girl unveiled its newest “historical” dolls Wednesday: fraternal twins Isabel and Nicki Hoffman, straight out of the 1990s. They join the other ...

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