Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

A year after Reddit first unveiled its newest ad product – Dynamic Product Ads – the public social messaging company has announced the release of the ad tool to all advertisers. Reddit introduced ...

The social media giant said this week that it is bringing campaign management capabilities in-house for the first time for dynamic retargeting rather than forcing marketers to partner with a ...

Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in. Dynamic Product Ads, the newest addition to the Reddit ...

A year after Reddit first unveiled its newest ad product – Dynamic Product Ads – the public social messaging company has announced the release of the ad tool to all advertisers. Reddit introduced ...

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

As enterprises race to drive customer engagement to boost revenues, Plotline, a young startup from California, is solving the challenge with another approach: data-driven dynamic app experiences. The ...

In today's ExchangeWire news digest: Google is hit with a $5b lawsuit for allegedly tracking users whilst in Incognito mode; Snapchat launches ecommerce platform Dynamic Product Ads; and Forrester ...

The way business is done has changed; retailers are increasingly leveraging smartphone apps to enhance the shopping experience, streamline operations, and boost sales. These apps, which many users ...

Forbes contributors publish independent expert analyses and insights. Mike Vorhaus is the CEO of Vorhaus Advisors. Snap, like Facebook FB in its earlier years, is frequently being viewed, in terms of ...

Roku announced a beta program for dynamic linear ad insertion (DLA). Dynamic ad insertion (DAI) was one piece of Roku’s acquisition of Nielsen’s advanced video advertising business last year. Roku’s ...