The high-altitude stunt in the Tibetan foothills of the Himalayas was intended to promote Arc’teryx and its commitment — as a mountaineering brand — to exploring nature. But instead, the colorful ...
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Cai Guo-Qiang and Arc'teryx's Fireworks Collaboration Sparks Controversy on Chinese Social Media
Amid the "holy mountains" of Mount Everest, Arc'teryx and acclaimed Chinese artist Cai Guo-Qiang staged a fireworks display that sought to honor Mother Nature and communicate with the wider universe.
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