Brightcove has released new capabilities in its Video Cloud platform that allows customers to create audience segments based on video engagement data. Being able to create audience segment data will ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the ...

The age of market fragmentation and the increasing need for precision marketing are dramatically changing the way retailers are combining qualitative and quantitative methodologies. By developing deep ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. A well-built segmentation model feels like a safety net.

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...