LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global augmented reality for advertising market is expected to grow at a CAGR of almost 31% during the ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

LONDON--(BUSINESS WIRE)--Technavio has published a new report on the global mobile augmented reality market for marketing and advertising, which is expected to grow at a CAGR of almost 106% from ...

The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize ...

Sam Gowing is a content writer at Fifty Five and Five, a digital marketing agency in London that help technology companies to communicate more effectively, reach new audiences and drive leads.

“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application. Consumers that download ...

Germany?s popular Sueddeutsche Zeitung Magazine has incorporated mobile augmented reality features viewable through smartphones into its most recent issue. Readers will receive enhanced content by ...

At the height of the pandemic, while the world was sheltering in place, I found myself faced with an unforeseen, first-world problem: My health savings account (HSA) was about to expire and it would ...