Peter Field, marketing consultant says, “The single greatest threat facing marketing at the moment is short-termism: the dominant focus on this period’s… Peter Field, marketing consultant says, “The ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and ...

The 2024 B2B Marketer's Playbook features winning strategies and insider insights for B2B marketers to plan beyond today's trends. Featuring first-party and intent data plus advice from B2B marketing ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. As we approach a new year, it’s time for companies to reflect on ...

B2B SaaS marketing in 2026 has become a discipline distinct from generalist B2B marketing. Three forces have driven the ...

Creator Authority, a B2B-focused influencer marketing agency, has joined the LinkedIn Marketing Partner Program, bringing its ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

In times of turbulence, “don’t panic” is usually the first piece of advice. But then what? According to Matthew Selheimer, Forrester’s VP, Research Director and co-writer of the Forrester report “B2B ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Influencer marketing isn’t just for direct-to-consumer brands anymore. In fact, according to a recent survey of more than 500 CMOs, three-quarters of B2B marketers are utilizing influencer marketing ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...