"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

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"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Sonal Dutt ...

When it comes to paint, whites and other neutral tones are easily the biggest sellers. Still, as Behr presents its first-ever Color of the Year, the company is turning customers’ attention to ...

It’s a gimmick. Yet I always fall for it. Every year at this time, paint companies announce their (cue the drumroll) Color of the Year, or COTY, as insiders call it. They roll out the paint color they ...

Before the big reveal of the Behr 2025 Color of the Year, know this: When it comes to interior paint, some colors have been known to cause a stir among consumers. Purples and reds, for instance, are ...

We may earn revenue from the products available on this page and participate in affiliate programs. Behr just dropped its 2026 Color of the Year, and it’s exactly the kind of moody, velvety shade that ...

Today, Behr Paint Company announced the launch of BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer, an innovative paint and primer that combines positive environmental benefits with ...