A flawless paint finish does not begin with the paint itself. It starts much earlier, with the right wall putty. This underlayer decides whether your wall looks smooth and even, or ends up patchy, ...

Wall putty is an essential material for achieving smooth, crack-free, and durable walls. It acts as a base layer, filling imperfections and ensuring your paint adheres properly for a long-lasting ...

Jay had just moved into his new apartment, and everything seemed perfect except for one tiny problem. The bathroom walls. Within weeks, he noticed patches of peeling paint and tiny black spots ...

Rakshit Hargave’s experience in the consumer space is vast: early on, he was the brand manager for Maggi, the marketing director at Domino’s and later MD of Nivea India, among other assignments, ...

UltraTech Cement, an Aditya Birla Group company, has acquired Wonder WallCare at an enterprise value of ₹235 crore. The acquisition will give UltraTech access to a new modern 6 lakh tonnes per annum ...

It’s not often that a new brand launched in a cluttered category, with strong legacy players, disrupts the category to an extent, that even the market leader is forced to take note. The brand is Birla ...