Remember the scene in Minority Report where Tom Cruz walks through the mall and thousands of holographic ads pop up around him? That reality may not be as far off as we thought. Blippar, the augmented ...

Blippar, the ad platform that delivers AR content through real-world tags, has today announced the acquisition of Binocular. Binocular is an Austin, TX-based company that creates augmented reality ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More London-based augmented reality (AR) “unicorn” Blippar has found a buyer ...

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...

Layar was one of the first mainstream augmented reality apps. Founded in 2009, the app offered an early version of an AR environment map. Holding your phone in front of a building or sign would give ...

While Blippar is coming back after a brief period of uncertainty, it still faces many competitors across the AR landscape. Software tools created by Apple and Google have opened AR to a wide range of ...

Blippar wants to bring augmented reality to the masses (well, glasses). Brands must be pleased. Blippar CEO Ambarish Mitra has already created an augmented-reality layer that appears on top of ...

Augmented-reality app Blippar is introducing facial-recognition software that would allow users to scan faces with their smartphones and profile them. Billed as the world's first facial recognition ...

British augmented reality startup Blippar has warned that it needs more cash to stay afloat. The company posted a loss of more than £34 million ($45 million) for the year to 31 March 2017. Blippar ...

Every time Shona publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Blippar, the augmented reality visual search app, has just launched a redesign of its interface, which it says refocuses the app on discovery. Unlike a traditional text-based search like Google or ...

Anyone who drinks Pepsi or reads a fashion magazine has come into contact with Blippar, the image recognition and augmented reality app that connects users with a huge number of products and services ...