It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the ...

Welcome to Next in Beauty, a Vogue Business series highlighting category predictions, formula innovations and new product development for 2025 and beyond, in editorial partnership with global trends ...

Blush can refresh your face or quietly add years. Learn the most common application mistakes and how to fix them for a ...

Dab a sponge or brush into a vibrant pink liquid blush, applying it generously onto the apples of your cheeks. Sweep upwards towards your temples for a radiant flush. For cream or powder blush, layer ...

With Memorial Day Weekend right around the corner, summer is *officially* almost upon us, and there’s an emerging makeup trend that’s helping to put excitement at an all-time high. One look, in ...

When looking back at all the major makeup moments (and there were many) this past year, nothing quite matched blush’s reach and influence. Whether you were aimlessly scrolling or looking for some ...

Welcome to Cosmo HQ Review, the corner of the internet where our team of beauty-obsessed editors shares their unfiltered, honest thoughts on the latest and greatest launches in skin, hair, makeup, and ...

Until fairly recently, I was terrified of blush. You see, growing up, blush was my first entry point into makeup. To my tween self, powdering your cheeks while looking into a compact mirror was the ...

Blush, specifically the sort that you can tap on without a mirror, is Hailey Bieber's “favorite thing in the world.” Over the past 12 months, she has made the case for peach girl blush, strawberry ...