The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Brand consistency is the foundation of recognition and trust. Whether you are posting on social media, sending emails, or ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a storefront, a social post that pauses a scrolling thumb, or a product image ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...

Do you find that your product quality is high, your brand identity is clearly defined, but your commercial results aren’t meeting your expectations? One of the simplest ways to check whether you’re ...

CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. Branding is a relatively obscure concept. The simplest way to ...

Rebranding can help your business attract new audiences or reignite existing customers’ enthusiasm. Use this guide to complete the process successfully. While many see rebranding as simply updating a ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Earned media analytics company, WeArisma, has launched what it ...

For years, marketers have measured the success of their campaigns by reviewing traditional performance metrics such as clicks, impressions, click-through rates and bounce rates. As data and content, ...

Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Georgia, an international franchise of Entrepreneur Media. The insurance company Imedi L is 30 years old and ...

In conversation with Campaign Middle East, Ahmad AlMashhadi from CEER discusses a bilingual Arabic-English logotype, and a ...