A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...

Supporting brands, affiliated partnerships and associated initiatives have very distinct business operations and relationships to the university, which helps to determine how to visually represent the ...

University divisions, colleges, schools, offices and administrative units are highly visible and should always be tied directly to the master brand lockup. Within the university visual identity system ...

Miami University owns and controls its name(s) and other marks, logos, insignias, seals, designs, depictions of campus buildings and landmarks, and symbols that make up its visual brand identity and ...

After several years of research, design work and community feedback, William & Mary has unveiled new visual identity guidelines meant to bring consistency to the use of logos and graphics across the ...

Consistent branding leads to recognition in your market. Uniform brand messaging builds trust and credibility with customers. Consistency streamlines content creation and asset management. This story ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...