Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun Striking the ...

These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.

Kristin Shockley left her job in graphic design and marketing to take her artistic career much further. “It just was not fulfilling my creative drive and what I really knew I was capable of doing,” ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Branding can go wrong fast when it’s too heavy-handed. Instead of looking luxurious, a screaming brand initials may look tacky. Even a garment as useful as hoodies, if plastered with logos, ends up at ...

Having a strong graphic identity and clear visual language matters for everyone from small design brands and independent restaurants, to whole neighbourhoods. Here are three new, standout projects ...

Dawson Whitfield is the CEO and Founder of Looka, a logo design and brand identity platform powered by artificial intelligence. Branding is the personality of a business. As a complex combination of ...

Garden Cut, a brand of Indianapolis Fruit Company, has updated its branding and label design for its pre-cut and ready-to-use products in retail stores, as well as a “To Go Snack” line of ...