Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

The more you understand about how others perceive your company, the more knowledge you have to improve your company’s future. Too many business owners think all they have to do is work hard and ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Things have changed for everyone over the past 15 months. For my business, Covid was the second wave of major shifts that came over a two-year period. All this change left me reexamining many things, ...

Opinions expressed by Entrepreneur contributors are their own. In this series of articles, we’ve been building a classic brand-positioning template that has been around in various forms for decades.

Classic mistake in the high tech world: Pursue branding when it is their positioning that is in question. Branding is ubiquity, where everyone knows you. Position is value where everyone wants you.

Access of our Brand Positioning Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Branding can make or break a business, particularly in its infancy. It’s not uncommon to see significant business ideas fail due to brand positioning that misses the mark. If used wisely, branding can ...

Storytelling is at the heart of every successful brand. Whether it's Nike empowering athletes or Dove celebrating self-acceptance, brands thrive when they tap into universal human narratives. These ...

Access of our Brand Positioning Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...