In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...

The short-lived Cracker Barrel logo redesign that spurred MAGA complaints about the company’s supposed “woke” turn had ...

A Northeast Memphis Cracker Barrel closed its doors, roughly two months after the chain's move to upgrade its establishments ...

Cracker Barrel CEO Julie Felss Masino appeared before investors at the 13D Monitor Active-Passive Investor Summit in New York ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...