When in doubt, don’t throw messages out. From a legal perspective, explains Joe Folio, a trial lawyer and partner at Morrison Foerster, text-based communications hold up just as much as emails or ...

I once almost lost a six-figure contract because I missed an email. Luckily, I said “almost.” For some reason one day, I decided to check my junk folder. I had no reason to, except that apparently ...

A text survey, also known as a Short Message Service (SMS) survey, is a survey where consumers reply to questions or inquiries through the SMS feature on their mobile devices. Business owners and ...

Everyone is familiar with the old adage, “the customer is always right.” This motto, pioneered by retail magnates Harry Gordon Selfridge, John Wanamaker and Marshall Field, prioritizes customer ...

Business text messaging has continued to affirm its role as a staple in customer engagement. The question we continue to face is: Which strategy is most effective? Historically, short codes served as ...

Businesses are increasingly using text message marketing, also known as SMS marketing, to reach customers and prospects. While incorporating SMS marketing into your overall marketing strategy can be ...

Most people own mobile devices and are familiar and comfortable with texting. But texts have gone beyond personal communication. Today, many consumers have opted into receiving texts from companies ...

Business texting, or when a company sends bulk messages to customers who have opted in to receive them, can be a highly effective way to reach your audience. Also called SMS marketing, MMS marketing ...