Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right is well worth the effort.

As part of our leadership training at my company, we have to come up with our personal vision statement. <BR><BR>I am not a wordsmith.<BR><BR>So I need help. I assume most of you have had to do this ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

Working with co-founders and entrepreneurs, I often find there is an urgency to get to market, release the product or service, gain those first customers and secure revenue and/or funding. The faster ...

Opinions expressed by Entrepreneur contributors are their own. Business owners often possess some pretty lofty goals for running and growing their businesses. Maybe they want to reach $5 million in ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...