Not quite the real lore behind the Alfa Romeo badge, but it really does look like the snake is eating a little dude. Snakes are cool. I like all our snakey boys, and would like some future psychotic ...

Mention the Dodge R/T badge today, and most people immediately picture a Charger or Challenger, engines shaking, exhaust barking, and rear tires fighting for grip. The badge has become shorthand for ...

The logo on the hood used to be the whole point. You bought the German sedan or the British SUV because the badge told the ...

Tesla filed a unique Roadster shield badge with the USPTO, its first bespoke vehicle branding. The car was promised in 2017 for 2020 delivery and remains unbuilt.

The logos that represent car brands and models often act as a proxy for an otherwise ever-evolving and amorphous concept, so they had better be good ones. When someone thinks about Mercedes-Benz, what ...

A very inexpensive and highly effective small modification you can make to your car, at least from a visual standpoint, is to debadge it. As the name implies, this involves removing the factory ...

Toyota stopped using a blue badge on its hybrids in 2023, with the company moving to a new "Beyond Zero" concept signified by ...

A simple letter or wordmark may be enough to serve as the badge for some cars, but automakers sometimes know that a model or line needs something special. Sometimes, that means a chemically-etched ...

Last week, BMW unveiled the 2025 2-Series with a revamped interior and several small exterior changes. One detail that slipped under the radar, besides the retention of the “i” designation for now, is ...