If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...
The IAB Tech Lab formally released its first data clean room guidance for advertisers and publishers on Wednesday. With it, the Tech Lab also shared the first version of the Open Private Join and ...
NEW YORK—IAB Tech Lab has announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation ...
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