OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics ...

A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user ...

LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

For internet users, one of the big threats is that they will click on a link or open an email that infects their computer or mobile device with the aim of stealing personally identifiable information ...

Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through ...

South Africa's Clicks Group said on Tuesday it will remove TRESemmé products, a Unilever Plc brand, from its shelves after an advertisement posted on the drug retailer's website was accused of being ...

Merchants are increasingly reliant on ads for product page views, and Amazon is benefitting. In July, 11% of product page views on Amazon came from ad clicks, up from just 8.8% a year prior and 6.9% ...