In most cases, business owners must strike a careful balance between client acquisition and client retention. Client acquisition refers to activities that help you attract new customers to the ...

Client retention is an enormous factor for the success of agencies, B2B companies, SaaS businesses and many other organizations. In a subscription model, “client retention” means a continuing stream ...

Similarly, retaining a customer means you’ve positioned yourself for multiple transactions down the road — not just one immediate transaction, as is the usual focus in customer acquisition. (This ...

Although there have recently been promising signs of an economic recovery, the challenge of retaining clients continues. As economic conditions slowly improve, accountants need to challenge themselves ...

Agency life is fast-paced and full of variety, with clients, teammates, projects and goals constantly evolving and changing. While “agencies of record” historically cultivated and held onto long-term ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing efforts are often heavily tied to the goal ...