Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a ...

Co-branding brings together the best of two brands. At GoTo Foods, formerly Focus Brands, co-branding gives the company's QSR brands more exposure and offers franchisees growth and investment ...

T. Rowe's head of core market segments says co-branding on financial wellness and advice can increase lead generation. Retirement plan recordkeeper T. Rowe Price Group Inc. is aligning itself with ...

One of the best ways to increase your reach as a brand is to partner up with another brand that already has your desired target audience built in. This can be a win-win situation for both partners, as ...

SCOTTSDALE Ariz. Cold Stone Creamery and Tim Hortons said Friday the two chains would expand their months-old test of co-branded stores to as many as 50 units by this spring. The chains recently ...

Premium strawberry-maker Oishii and wellness brand Apothékary joined forces to develop Apothékary x Oishii Rosé Tinted Glasses tincture, a Japanese-inspired, mood-boosting tincture rooted in their ...

The hottest place to be on a weekend used to be the local mall, filled with teens carrying Jamba smoothies or an Auntie Anne’s pretzel. Or maybe parents were herding a group of toddlers from store to ...

Driving revenue aids in company growth, indirectly validating the investments made by the company in building and sustaining a strong brand. As a member of the Inc. 5000, I’ve seen how it rewards ...

SAN JOSE CALIF. Togo’s Eateries sandwich chain are celebrating their “independence day” and the brand’s plan to refocus on Western core markets following last month’s acquisition of the quick-service ...

Co-branded credit cards have many advantages for banks, including the ability to quickly broaden their customer base. But there are also inherent complexities in these relationships that can lead to ...