The Super Bowl is the ultimate platform for advertisers to get their products to the masses. While some others are toting big name celebrities, the toothpaste company Colgate have gone a decidedly ...

It comes as no surprise that Colgate-Palmolive Co. continues to be outspent in media and advertising by other big players such as Procter & Gamble, L'Oreal and Unilever and now also the increasingly ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

But the fact that Colgate is a Patriot League school has left many in the Fordham community fretting over the future of the athletics program. According to several sources, Jeff Gray, the vice ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

GlaxoSmithKline has been slammed by the Advertising Standards Authority for attempting to get round rules banning the use of dentists to endorse toothpaste brands by running separate television ads in ...

David Roach, the former athletic director at Brown and Colgate, has been chosen for the same position at Fordham. The school made the announcement Wednesday, ending a national search to replace Frank ...