Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Display ads drive brand awareness, and they are a natural fit for reinforcing your marketing funnel and sales cycle. But delivering those ads to the wrong audience is ineffective. And costly. With ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

How location intelligence has evolved into a cornerstone of modern advertising. ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says makes it easier for brands to reach TV audiences on the go.