A comparative advertisement can have an active merchandising effect for one entity but at the same time can create negative consumers' opinions in respect of its competitors. Thus, regulation of ...

The European Court of Justice (ECJ) has ruled that trade mark owners can prevent comparative advertising only if it creates a likelihood of confusion among consumers. The court ruled last month in a ...

In a dispute between Reckitt Benckiser and Colgate Palmolive, the Council for the Regulation of Communications has acknowledged the reputation of the Dettol logo, which was included in a covert manner ...

In Allergan Inc v Ferlandz Nutra Pte Ltd, the court has held that the use of a competitor’s trademark in a comparative advertisement constitutes use in a trademark sense, and its use in a misleading ...