The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

Opinions expressed by Entrepreneur contributors are their own. Positioning is one of the hardest marketing concepts to not only understand, but to do right, as I detailed in my recently-completed ...