The Dupe Culture Report delivers clear signals that every brand team should be thinking about. Consumers are placing far more importance on evidence than branding. They want the product to speak for ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

The University of Michigan’s preliminary consumer sentiment index for October held nearly flat at 55.0, a modest dip from ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Explore how the process of buying things has evolved from 2015 to 2025! In this video, we delve into the major shifts in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not ...

CHICAGO--(BUSINESS WIRE)--NIQ, the global leader in consumer intelligence, has launched a new brand identity, reflecting the company’s industry-leading insights and measurement capabilities, revealing ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

The demand for sustainable solutions is growing at an unprecedented rate. As consumers increasingly recognize the detrimental impact of traditional packaging on our planet and human health, there is a ...