4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Bloomberg Radio host Barry Ritholtz speaks with Peter Atwater, president of Financial Insyghts and an adjunct professor at William & Mary and the University of Delaware. He studies the impact of ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Digital innovations are also revolutionizing markets, changing ...

In an upcoming webinar, MassLive Media Group plans to offer insight into the decision-making process of cannabis consumers in Massachusetts. The webinar, titled “Understanding the Massachusetts ...