Google Ads are seeing better conversion rates despite costs rising across nearly every industry so far in 2025. It's not clear whether artificial intelligence (AI) is playing a role in the increase.

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

Google’s new ‘hide ads’ feature lets users collapse sponsored results, but it could make it even harder for SMEs to stay ...

The U.K.'s competition watchdog has imposed a tighter regime on the way Google handles search and search advertising—and the ...

Digital Spotlight, an Australian digital marketing agency with locations in Newcastle, Sydney & Los Angeles, reports a significant trend among Australian small and medium enterprises shifting their ...

Google Ads is reportedly rolling out a new cost toggle in the Performance Max reporting to show you the share of cost for each channel within your PMax campaigns. This was spotted by Thomas Eccel who ...