We want teams using Firebase to know they have someone in their corner as they ensure continuity of marketing efforts. Firebase has made it known that on Aug. 25, 2025, Dynamic Links will officially ...

Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

MADISON, Wis.--(BUSINESS WIRE)--A new industry survey released today by URLgenius reveals a critical disconnect: while awareness of Google’s impending shutdown of Firebase Dynamic Links (FDL) is high, ...

After Google stopped generating new goo.gl URLs in March of 2019, those links will stop working on August 25, 2025. Google announced it was shutting down goo.gl for consumers and developers in 2018.