Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Amanda ...

Smart companies spend better, not more. Use data to target the right people and focus on lifetime value. Micro-influencers ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

As a startup, the importance of building brand awareness cannot be underestimated. Entering a new market and attracting and converting customers begins with getting them to know you exist and creating ...

TikTok presents a unique opportunity for brands to reach out to this demographic creatively and engagingly. For small businesses, particularly, TikTok has become a must-have channel in their social ...

You may find yourself wasting a lot of time without producing powerful content that will elevate your brand to the next level, but that doesn’t mean that you should give up on that marketing technique ...

Consumer goods manufacturers face unique challenges when rolling out CRM applications, compared with other industries such as insurance or finance. For one thing, they don’t typically focus on ...

Creating high impact brand content requires more than posting the occasional beautiful image or witty comment on your brand’s social media pages. Once you learn to master content creation, you will be ...

As a rule of thumb, according to Imran Hirani, VP of Strategic Accounts at Nielsen, 60 percent of an organization’s marketing efforts should be focused on brand-building (upper funnel) and 40 percent ...

While group buying can be a money-saving tool for consumers, merchants use it as a marketing engine to generate brand awareness and drive sales. Business owners who use group-buying platforms are in a ...

NFTs offer artists new opportunities to create and sell their pieces in our evolving Web3 world. But, what actually makes a successful NFT? Is it all about the art, or is there more to the story ...