Just a year ago, Colgate toothpaste seemed to be on the verge of ending the 25-year reign of Crest as the nation`s best-selling dentrifice. But today, executives at Procter & Gamble Co., Crest`s maker ...

Digital Journal (NEW YORK) — It’s been touted as the greatest innovation in toothpaste since fluoride was introduced in 1955; the future of oral health care; and the best toothpaste to ever be put to ...

Just the number of options you have when you buy a tube of toothpaste can be overwhelming. Should you go for tartar control? Fluoride? Both? And don't forget to think about whitening toothpastes or ...