It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Understanding the customer journey is crucial for businesses as it significantly influences the way consumers purchase. By identifying the various touchpoints and experiences that a customer has with ...

PLEASANTON, Calif.--(BUSINESS WIRE)--Medallia, Inc., the global leader in customer and employee experience, today announced BSH Group, a global leader in the home appliance industry, has used Medallia ...

From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We've all heard it before: "TikTok made me buy it." Maybe it was a viral skincare product, a trending kitchen ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...