CXA enhances personalization. Customer experience automation uses real-time data and AI to deliver personalized, relevant experiences across multiple touchpoints. Scalable customer journeys. CXA ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

In today’s digital-first world, automation has become the backbone of customer engagement. But let’s face it—automation alone isn’t enough. Customers crave experiences that feel personal, thoughtful, ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

The customer data infrastructure powering most enterprises was architected for a world that no longer exists: one where marketing interactions could be captured and processed in batches, where ...

European organizations adopt autonomous AI to improve processes, compliance through human-machine collaboration, ISG Provider Lens® report says ...

Data-Driven Decisions: The well-known “data-driven decisions” approach comes into play with alerts and hard data that make it ...

: a powerful new framework designed for proactive insight delivery and operational responsiveness. Intelligent Data Automation delivers seamless, scalable, and governed automation that drives reports, ...

Here are four practical priorities, plus a 12‑month roadmap, to move from AI and automation experimentation to durable ...